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Jo Causon on BBC Radio Surrey & Sussex

Institute's CEO, Jo Causon, interviewed on BBC Radio Surrey & Sussex on over 65s experiencing poor customer service Listen to Jo discuss the findings from our research revealing that 1.3m over 65s in the UK have experienced bad customer service,…

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Top tips to serve your vulnerable customers better

Vulnerable customers can go unnoticed by organisations - if you’re not looking for the signs, you might easily miss them. It is important to assume that, potentially, all customers are vulnerable – there is no such thing as the ‘ideal’ customer. The CARE framework, for example, will help you to identify if a customer is vulnerable. Here are just some of the things you need to watch out for when you’re communicating with a customer:

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